Thursday 24 March 2016

Snapdeal, Paytm & Amazon’s latest offerings attract common man

News has not yet died down about Alibaba’s big arrival into India. A possible collaboration with Tata has caught many by surprise. Following this development closely will be the likes of Paytm and Snapdeal who Alibaba has invested in.Amazon will also be curious, as many believe the ecommerce war in the country will eventually be fought by the American giant v/s. the Chinese giant. What about Flipkart?, we hear you ask!
As circumstances play out in the boardroom, the online marketplaces are continuously re-inventing their offerings to appeal to customers. Snapdeal, Paytm and Amazon have all introduced intriguing products that have captured the Indian consumers eyeballs and pockets.

Snapdeal’s competitive books

Usually when you think of online books, Amazon and Flipkart spring to mind, although slowly but surely Snapdeal is building its library of titles, after launching the category just 8 months back.
On the back of the upcoming Railway recruitment Board and UPSC exams, Snapdeal has witnessed a 30% growth in the competitive books segment. As the latest titles are sometimes not available in smaller cities, this is fueling demand. This is good news for Snapdeal as it is not a deep discounting category so higher profit margins can be targeted.
  • 12 million books are currently available on Snapdeal
  • 7,500 books available in competitive exam category
  • 78% of growth in competitive book category comes from tier 2 & 3 cities
“We have a large customer base and our existing consumers, who were already looking for the books category, will drive growth for us. Books are a high-frequency purchase. People who buy books keep coming back for repeat purchases. The competitive books segment currently amounts to more than half of our sales in this category, that’s pretty sizeable,” stated Rohit Taneja, vice-president, Category Management at Snapdeal.

Paytm ties up with PVR

Online marketplace, Paytm has tied up with India’s largest Multiplex chain, PVR to sell movie tickets through its platform. Paytm will compete directly with in this segment. As the Indian movie Industry is big in India, PVR aims to generate up to Rs. 3 billion in revenue through this association with Paytm in the first 12 months itself.

Paytm will market & sell PVR tickets (including food & beverage) on its:

  • Web portal
  • Mobile apps
  • Affiliate channels
“We are constantly trying to add more services for our users on the Paytm platform. We are making rapid strides towards ensuring that Paytm is the one-stop destination for all frequent payment needs of an Indian consumer and the launch of the movie ticketing facility is another step in this direction,” said Vijay Shekhar Sharma, founder and chief executive, Paytm.

Amazon partners with Dettol

In January, Amazon piloted bicycle delivery men in India to reduce its carbon footprint. Its latest product will surely be well received by its logistics team. Amazon has partnered with Dettol to sell face masks which protect consumers from pollution. A World Health Organization report proclaimed last year that out of the 20 most polluted cities in the world, India is home to 13 of them, so demand could be high for the product.
  • The Dettol Air Mask provides protection from PM 2.5, bacteria, dust & pollen
  • It is to be used for daily use to combat pollution
  • 2 replaceable filters are included in the pack
“We are very excited to bring this quality product to our customers across India and provide them an easy and convenient access to the Dettol Air Mask. Customers today are very health conscious and we are witnessing an increase in demand for such products on our Health and Personal Care store. Our exclusive partnership with Dettol is in line with our aim to enable customers to find, discover and buy anything that they wish to buy online on our platform,”remarked Saurabh Srivastava, Director Category Management, FMCG, Amazon India.

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