Hold your horses! No,Flipkartand Amazon are not merging. However, according tothis news report, it seems that both the ecommerce biggies had discussed a possible sales & acquisition deal behind closed doors.
The talks failed. But yes, the rivals were contemplating to join hands.
According to the sources:
Talks between Flipkart and Amazon were on until last quarter of 2015
It failed at the initial stage itself as $8bn offer made byAmazonwas considered too low
Biggest question: Flipkart won’t fly solo for long?
While the talks with Amazon may or may not have happened or failed, rumours of Flipkart partnering with other ecommerce players refuses to die down. Take for instance,Alibabaand Flipkart deal.
It was earlier reported that ecommerce global giant Alibaba is planningto invest in Flipkart. The Chinese ecommerce leader has alreadyinvested in PaytmandSnapdeal. There is talk of thetwo joining hands.
Experts think that Flipkart won’t march ahead on its own for long and is most likely to collaborate with some player to take on Amazon. It is believed that Alibaba,Paytm, Snapdeal and Flipkart will join forces to dethrone the American etailer, Amazon.
Meanwhile, Amazon has put on the blinkers
The US-based online marketplace is not new to this. After all, theAlibaba and Amazon wargoes long back.
Amazonis focusing on strengthening its hold on the Indian ecommerce market, while other players are busy hatching a plan to defeat it.
By designing aglobal delivery networkto compete with Alibaba
Bylocalizing its strategytailor-made for Indian buyers & sellers
Byinvesting in Indiaand creating employment opportunities
Is it working?
Yes! Amazon recently earned the title of India’smost trustedonline shopping brand and is one of thefavouritemarketplaces of online buyers. The etailer has highest trafficrankingand is India’sBuzziest Brandas well.
For now it is Amazon VS others. Who will win? Do you think Flipkart will tie-up with another player or will it continue to operate independently? Will Amazon India’s dream run continue or will Alibaba’s dream come true?