BENGALURU: Fashion etailer Myntra is roping in local tailors to deliver clothes so that they can alter products at customer’s doorstep, and help reduce return on sale that makes up for nearly 15-20% of all merchandise sold for the online industry.
While partnering local tailors isn’t new for fixing fitting flaws, this is the first time they will be used for picking up packages from nearest fulfilment centres as delivery agents.
“Most garments that are returned today on the platform are because of minor alterations required like the length reduction of jeans or top sleeves. It means business loss, and more importantly, bad consumer experience for us,” said Amar Nagaram, head, Myntra Jabong. The Flipkart-owned portal said it started piloting in Delhi-NCR recently, and will roll it out across India, especially in tier II-III cities.
The country’s ecommerce industry witnesses an average of 19 lakh shipments a day with merchandise return accounting for 15-25% of the total shipments.
In the fashion ecommerce space, size is a big concern as no two brands map measurements the same way. Measurement data collected by tailors will be mapped along with brand data and Myntra’s own set of measurements for the user. Experts note that online platforms have to urgently look for solutions to recover costs.
Arun Sirdeshmukh, business head at Amazon Fashion India, said that sizing hitch leads to the maximum number of returns on the platform even as it offers detailed images, size charts and video catalogues of garments.