New Delhi: Walmart owned e-commerce company Flipkart has expanded the reach of its pick-up operations in 800 additional cities and towns in the last six months, a move that will help bring thousands of new sellers, MSMEs, domestic manufacturers and artisans into the e-commerce fold.‘The Reach Project’ as it is called, was initiated in February to rapidly scale up pick-up capabilities and to cater to seller requests in hitherto unserviceable parts of the country.
More than 60,000 sellers from these cities and towns are set to benefit from this expansion, especially as it comes ahead of the crucial festive season, the company said in a statement.
"The states that will see the biggest impact from this initiative include Uttar Pradesh, Bihar, Tamil Nadu, Telangana, Jammu and Kashmir, Assam and Tripura. In total, the new PIN code additions represent an almost 40% increase in serviceable cities pan-India. Particularly in Tier III and beyond cities and towns, the Reach Project has increased operations in serviceable PIN codes by almost 50%," the company said.
“Flipkart’s initiative to increase the number of serviceable PIN codes for pick-up is a reiteration of our commitment to democratize e-commerce and spread the benefits of our platform to sellers, MSMEs, and artisans outside metros. We are consistently working to empower more small-and-medium-size businesses, to bring their products to a pan-India customer base of over 150 million. This festive season is set to be the biggest ever for Flipkart and the ecosystem and we are making a concerted effort to ensure that MSMEs, sellers, rural entrepreneurs, artisans, and weavers are able to participate, capitalize, grow and prosper through the opportunities afforded by e-commerce and celebrate with the country as a whole," said Kalyan Krishnamurthy, CEO of Flipkart Group.
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