As we fast approach October, ecommerce biggies’ Festive Season strategy is slowly beginning to unravel.
Prep is happening on both the sides: front-end and back-end. While Amazon is expanding its delivery network, while Flipkart is hiring temporary staff to handle the peak season.
Here are two new festive prep updates. Amazon India is going to utilize its large seller base to offer a wide range of products to its customers. Flipkart has hope pinned on exchange offers.
Amazon bets on wide product portfolio and sellers
The American ecommerce giant is positive that the upcoming festive sale is going to the biggest one ever.
A wide range of products at low prices along with speedy delivery is what the etailer is relying on to win the festive war. And the etailer acknowledged that sellers are going to help the firm achieve its targets.
“Overall, when we look at the three inputs that matter—low prices, wide selection and fast and reliable delivery— this Diwali is going to be the best experience ever for both sellers and customers. We’re certain this is going to be our biggest shopping season ever… (Because of Amazon’s seller programmes) our sellers have lower defects, lower cost per unit, which they are passing on to customers. We expect sellers to play a big role in offering low prices and great deals.”
Flipkart’s BBD 2016 plan includes product exchange program
Amazon’s mantra is – more products, low price. Rival Flipkart is working towards product exchange program and no cost EMI schemes, particularly for large appliances category.
In the beginning of 2016, the etailer had disclosed that large appliances are going to drive Flipkart’s revenue growth, at least until 2017. The Bansals-led company is looking for category-level domination by offering exchange and EMI programs.
According to Sandeep Karwa, Director Product Management at Flipkart,
“BBD (Big Billion Day) is going to be about consumer finance, the no-cost EMI that we are running right now, it is going to be about product exchange and about getting deals which are of great value. So, we are going to bring down segments—a segment which was one up is going to be at a lower segment price.”
Through exclusive partnership with brands, the online marketplace will offer large appliances at the lowest price and is looking to replicate the success it experienced in mobile phones category during 2015 BBD sale.
“The penetration of large appliances is still less presently and so it’s a big area to address. Last year, the BigBillionDay saw almost 50% of GMV (gross merchandise value) coming from mobiles alone but now the goal is to make this (large appliances) segment as one of the top three categories for Flipkart,” added Karwa.
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