Ecommerce leader, Flipkart is always on the lookout to find new ways to improve competitive advantage, especially when it comes to on-demand delivery. Who would have imagined Flipkart knocking on the doors of Mumbai’s dabbawala’s to procure their services? Flipkart executives even delivered goods during the Big Billion Days Sale, in order to gain vital insights and personally test drive the delivery process.
The latest news doing the rounds is that Flipkart is reportedly planning to invest in online GPS portal, MapmyIndia in order to improve the effectiveness of its delivery service. Although the news has not been confirmed, Flipkart lately voiced big plans to invest heavily to improve its supply chain in regards to warehouse logistics and delivery team in order to tap tier 2 and tier 3 cities. MapmyIndia owns intellectual property rights to digital map data in India and recently cab service Ola cabs partnered with it to gain access to the vital treasure trove of knowledge.
Benefits of MapmyIndia for Flipkart:
- Provide articulate geographical maps and precise pin code information
- Navigate the best route
- Reduce time taken to complete orders
- Deliver multiple products at the same time
- Build in-house supply chain solutions
“Logistics network is the biggest differentiator. A logistics network presents strong competitive advantages, which is why it will be the biggest investment area for the company,” said Binny Bansal, COO and Co-founder, Flipkart, recently.
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