What does the new-age shopper want from sellers? Transparency, use of mobiles and apps, information about product availability and some convergence between online and physical shopping experience, according to a global survey by Oracle.
For instance, more than half of Indian buyers surveyed are willing to share personal details in return for targeted offerings, rewards and value. And the biggest put-offs? Lack of quality, availability and product choice.
Here's a look at what the Indian shopper wants...
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The main issue with online purchases are the after sales service and warranty provisions. One is not that inclined to b... Read MoreFor instance, more than half of Indian buyers surveyed are willing to share personal details in return for targeted offerings, rewards and value. And the biggest put-offs? Lack of quality, availability and product choice.
Here's a look at what the Indian shopper wants...
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