Colourful and striking display windows of brick-and-mortar stores works its charm on compulsive buyers and window shoppers that results in increased sales. In the online world, this charming act is performed by website homepages, which is why ecommerce companies work hard on making it as inviting as possible.
Work behind homepages
At any given day, ecommerce sites run multiple offers, deals and events along with bestsellers, new arrivals, all of which needs to be put on display without making it look too crowded. This takes work.
Flipkart, Amazon, Myntra, Jabong, Shopclues and others have dedicated teams that design layout for homepages and combine different elements pitched by internal teams so that people click and don’t leave before buying. The idea is to inform customers about all the current trends & offers without overwhelming them.
As for the conversion rates from homepages, it is between 3-4% for most etailers but all are putting efforts to take it up to 10%. Personalization will help to increase the visual appeal as well as the conversions but etailers will need more time to be able to do that.
Who makes it to the front page?
Who wouldn’t want to be on the front page, right? But only selective sellers get the chance to be on front. Few qualifying elements are:
- Some etailers ask for a participation fee
- Top rated seller
- Good customer reviews
- Fresh and new product range
- Product that matches the on-going theme (Valentine’s Day, Diwali etc)
- Seller who has processed and delivered a large number of orders in a timely manner
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