Friday 7 August 2015

Snapdeal Shuns Mobile App Only Approach, Revamps Both Web & App

Ecommerce biggies and the startup are shifting their focus from Website to Mobile apps and are working to make mobile app only approach new trend. However, there are some companies who still understand the value of Web traffic and are paying equal attention to both the mobile and web apps.
We have already seen examples, where companies have rolled back from app only model to both app and Website model. This is considered important to reach the complete share of masses.
In a bid to take advantage of the Flipkart’s mobile only approach strategy, one of its rival, Snapdeal has revamped its complete online look.
The company was testing the new look on a few set of users and last week had made it available to all the users.
Both the website and App has a fresh new look with an aim to refresh the user experience on both the platforms.
In the #NewLookForSnapdeal, page load time on web is reduced by 25%; crashes under 1% on mobile apps. The redesigned user interface will now offer a simpler, augmented and user-friendly platform.
The new user interface is intuitive and features easy to locate product information, grouping of the content by intend and access to all decision-making information in one view.
This will enable the consumers to make purchases in the first view of the page and reduce the number of steps involved when buying a specific product.
Commenting on the new development, Anand Chandrasekaran, Chief Product Officer at Snapdeal said, “Technology is at the core of Snapdeal’s DNA and our vision is to build a world-class digital commerce platform. We are continuously working to enhance the user experience through our websites and mobile. The refreshed interface is designed to give our products an uncluttered look, to make navigation easier and create more focus on visual elements that will highlight over 12 Mn products.”
The company had also incorporated customer feedback, which helped Snapdeal to design the new interface and provide the customers a richer and more personalised shopping experience.
According the company, over 80% of Snapdeal’s first time users and 90% of post purchase customers recommend the apps to their family and friends.
With the refreshed user interface, Snapdeal has revised the traditional red banner in the background in favour of more white space with less distraction from ads and colours, and more focused on visuals and product information. This makes navigation easier for consumers while going through various shopping categories to discover and choose products conveniently.

Salient Features Of The New User Interface

  • Simple, modern and intuitive design: Snapdeal has used elegant combination of colours, fonts and icons.
  • Redefined information architecture: It has brought in category specific navigation; improved category grouping and has reduced number of steps to reach the right product.
  • Improved discovery interface: It has introduced separate category for offer discovery, Dedicated search page with recent searches; now allows users to bookmark favourite categories. It has also introduced easy sort and filter actions on top of the page.
  • Intuitive consumer buying journey: The product information pages are designed for easy visual navigation. Customers can view all decision making information in single view. It has also redesigned checkout process.
Lets see how this move of Snapdeal turns out for them.

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