Thursday 27 August 2015

Amazon India launches household supplies category

Amazon India has announced the launch of household supplies as a new category. Products offered include include dishwashing detergents, household cleaners, laundry detergents, paper, plastic wraps as well as puja supplies, the company said.
“Customers in general spend a lot of time each month, mostly during the weekend, driving to and fro to purchase household supplies and then carrying these bulky items to their homes. Often, they get limited by choice,” Saurabh Srivastava, Category Leader – FMCG, Amazon India, said.

“Further, customers in Tier II and III cities are not only limited by choice but also access to imported brands and have to purchase whatever is available. With the launch of the new Household Supplies store, adding to the already existing wide range of general merchandise product, on, customers across India can now enjoy a hassle free shopping experience for all these products and also enjoy fast and reliable doorstep delivery,” he added.

More than 40 household supplies brands, including Vim, Surf, Ariel, Comfort, Downy, Domex, Harpic, Origami, Scotch Brite, Freshwrapp, and others will now sell on Amazon.The Household Supplies store is housed in the Health & Personal Care department on The Health & Personal Care department on was launched in April 2014 offering nutrition, healthcare, body supports, mobility aids and personal care products.

With the launch of the Household Supplies store, the total offering now stands at 40,000 products from 5000 Indian & international brands, the company said.

Household supplies is a category companies like Bigbasket, Grofers, Localbanya and others already operate in, but big ecommerce players like Flipkart and Snapdeal are yet to enter.

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