Tuesday 11 August 2015

Snapdeal names former Adobe senior executive Viraj Chatterjee as its latest VP - Engineering

Jasper Infotech, which owns and operates India's largest online marketplace Snapdeal.com, has named former Adobe senior executive Viraj Chatterjee as its latest vice president for Engineering, the New Delhi-headquartered company announced on Tuesday.

According to a press statement released by Snapdeal, Chatterjee will lead the technology development solutions to enrich the overall seller experience on the Snapdeal marketplace.

"Our goal is to create one million successful online entrepreneurs within the next three years and our seller interface will play a key role in enabling this. It is crucial to equip sellers with the necessary infrastructure and Viraj with his rich experience and deep understanding of consumer facing tech products will provide the right impetus to building the best products for our sellers," said Rohit Bansal, co-founder and chief operating officer of Snapdeal.

Prior to his latest appointment, Chatterjee spent more than a decade at San Jose-headquartered software major Adobe Systems, where he most recently served as Director Engineering leading the Acrobat and Flash Runtime line of products, the Snapdeal press release said.

At Adobe, the Computer Science graduate from Delhi University and University of Pune was focussed on product management, engineering and building products across desktop and mobile platforms, which included the Adobe Reader and Acrobat. is aggressively bidding to create

"My main focus would be on strengthening the technology interface and building products that will enable our sellers to bring scale and efficiency in their business across the mobile and web platform...India's growing internet economy presents immense opportunities for growth of small and medium businesses," Chatterjee was quoted as stating in the press release.

Chatterjee is also expected to play a critical role in developing Snapdeal's ambitious Capital Assist initiative, the seller financing platform it launched in August last year.

In July, the company announced that Capital Assist had begun to provide instant loan approval facilities to its sellers, while also tying up with a number of prominent banks and non-banking finance companies, such as State Bank of India, SIDBI and Tata Capital, among others, to provide much-needed credit to small and medium businesses.

"Our goal is to create one million successful online entrepreneurs within the next three years and our seller interface will play a key role in enabling this," Bansal said.

Snapdeal, the country's largest marketplace in terms of sellers transacting on its platform, has been on a hiring spree over the past one year, poaching top technology talent from Silicon Valley as well as in India.

In June, the company brought on board former Airtel Chief Product Officer Anand Chandrasekaran as its CPO, at a time when it is aggressively bidding to create a products and services ecosystem, similar to that created by Chinese e-commerce giant Alibaba, as well as take on, and beat, rivals Flipkart and Amazon.

Earlier this month, it appointed Amitava Ghosh, the former chief technology officer of TaxiForSure, before it got acquired by ride-hailing app Ola, to lead the development of intuitive technology solutions. Ghosh also holds the designation of VP - Engineering in Snapdeal.

The slew of senior-level appointments come barely months after Snapdeal's Chief Technology Officer, Amitabh Misra, quit the company, to start his own venture.

Misra's startup, Bona Vita Technologies Private Limited, offers products and services relating to the travel industry, and recently received $5 million in funding from Nasdaq-listed online travel agency MakeMyTrip.com, which also saw the latter pick up a majority stake in the venture, in lieu of the investment.

Founded in 2010 by Wharton alum Kunal Bahl and IIT Delhi graduate Rohit Bansal, Snapdeal claims to sell over 15 million products, across 500-plus categories on its platform.

The company, which has over 1,50,000 seller transacting on its platform, is backed by a host of global investors, including, Japan's SoftBank, PremjiInvest, the family office of Wipro Chairman Azim Premji, BlackRock and eBay, among others.

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