Thursday 27 August 2015

AWL launches ePronto Express, to invest Rs 75 crore by 2020

Accelerated Warehousing Logistics (AWL) has announced the launch of its specialist logistics company for e-commerce – ePronto Express. The company said that it will invest Rs 75 crore in this venture over the five years.

The launch of ePronto Express comes on the back of immense market opportunity thrown up by India's booming e-commerce sector, AWL said in a statement. 

With more than 10 dedicated warehouses ,ePronto Express will allow e-tailers to deliver their products in 800 cities across India, it said adding that a state-of-the-art IT service will enable efficient tracking of each shipment and will be one of the decisive aspects for merchants across country. 

“E-tailing requires a more focused, meticulous and innovative approach towards order fulfillment, and the robust customers support, IT structure and a dedicated team. At present we are delivering to over 900 pin codes and aim to reach 2000 by 2016," Rahul Mehra, CEO, AWL, said.

"We are looking at an initial investment of Rs. 15 crore till 2016 fiscal and plan to invest Rs 75 crore by 2020,” Mehra added.   

The company will also provide specialised operations in the untapped segment of luxury fashion and fragile products like sanitaryware. A dedicated facilitation centre in Sohna, Gurgaon has also been set-up by the company to cater the growing needs of its clients.   

Some of the start-ups that are riding on this ecommerce revolution are Dehlivery, Ecomm express, Nuvo Ex and Unicommerce, among others. Big logistics companies such as Blue Dart, Indian Post, etc have also extended their services to e-commerce companies.

According to a report by Singhi Advisors, an investment banking firm, the fast growing e-commerce sector is expected to drive the USD 167-billion domestic logistics industry in India. The third party logistics (3PL) segment, which stood at USD 17.4 billion in 2013 and accounts for 7% of the logistics industry’s revenue, is expected to witness a compounded annual growth rate of 21% from 2013-18.

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