Flipkart announces the launch of Flipkart Video Originals

New Delhi: Walmart-backed e-commerce platform, Flipkart, has forayed into offering original video content with the launch of ‘Flipkart Video Originals’, the company said in a statement. Integrated within the Flipkart Video platform, the content will be produced by some of the best creators in the industry and curated especially for the Flipkart platform, Flipkart said. The first creator to join the platform is Academy Award winner Guneet Monga.

In the months to come, Flipkart will work with industry talent and production houses such as Studio Next, Frames and Sikhya Productions, to bring forth first-of-its-kind content across genres and languages. The first original series ‘Backbenchers’ hosted by Farah Khan will go live later this month and will feature an array of India’s most-loved celebrities, engaging in nostalgic banter.

“Our singular focus at Flipkart is to bring value to the lives of our consumers, through carefully tailored and curated offerings. When we launched our Video platform earlier this year, our agenda was clear and we were keen to play a role in on-boarding new customers who are not necessarily new to the internet but are new to e-commerce. Within the first two months of the launch of Flipkart Video, we are overwhelmed with the positive response we have received from consumers. Encouraged by this, we are launching our next content offering - ‘Flipkart Video Originals,’" said Prakash Sikaria, Vice President - Growth & Monetization at Flipkart.

"There is an existing gap that needs to be filled and at Flipkart, we saw an opportunity to create great video content which is easier for people to consume, that is mobile-first. From short stories created by award-winning producers to entertainment shows featuring the leading talent from Bollywood, we believe that our platform will have something special for every consumer. We envisage our original content to resonate strongly with people across the country, as we usher in a new era of mobile-first video content,” Sikaria further said.