Ecommerce marketplace Snapdeal, who helped successfully re-launch Maggi noodles in India is now turning its focus to selling something a little more traditional. Ayurvedic medicine is as old as time in this country. Keeping this in mind, Snapdeal has tied up with leading manufacturer, Dabur to sell the companies popular LiveVEDA health products online.
- The Indian ayurvedic industry is estimated to be worth Rs. 50 billion
- The market is growing at a steady 10-15 per cent rate
Healthy competition
Dabur already sells its products online, but keeping in mind the rise in stiff competition it has opted to partner with Snapdeal. So who are the other players in the market? Hindustan Unilever is selling its Lever Ayush brand through online marketplaces. Kaya, Biotique and Patanjali Ayurved all sell through ecommerce marketplaces, while Himalaya has its own e-store and at the same time also sells on big marketplaces.
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