Last April, Flipkart announced plans to create an in-house grocery category and In October it launched the Flipkart Nearby mobile app, in Bangalore. Flipkart has now introduced a gourmet food and nutrition category on its website.
The most stocked segment is Health & Nutrition with 1,261 products already listed, while Bakery and Baking Essentials has only 5 products listed so far. The products are refined by brand, food preference, price, added preservatives, dietary preference and off-course discounts.
Gourmet & Speciality shop:
- Coffee & Tea
- Chocolates & Candy
- Oils & Vinegar
- Snacks
- Pasta & Noodles
- Sauces
Health & Nutrition shop:
- Dry Fruits
- Protein Supplements
- Vitamin Supplements
- Organic
- Edible Seeds
- Oats
We have recently witnessed the rise of exclusive grocery launches, for example when Snapdeal re-launched Maggi noodles. Promoting Impulse shopping in online grocery is another tactic slowly taking off. We expect Flipkart to take advantage of these trends as it looks to break into the grocery segment and compete with the likes of BigBasket, Godrej Nature’s Basket and Reliance Fresh. Mind you, Peppertap and Grofers have shut down operations in a number of big cities recently, so we await to see Flipkart’s long term strategy.
Are you an online grocery seller? What has been your experience with online marketplaces so far?
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