Flipkart’s newly minted CEO; Binny Bansal has outlined his thoughts for the ecommerce bellwether.
Flipkart is looking at four main aspects to propel the business forward:
> Ecommerc
>Supply chain
>Advertising
>Payments
Binny Bansal is planning to concentrate on the two areas he is familiar with; ecommerce and supply chain.
To begin with the plans for supply chain management, Flipkart’s has registered its logistics arm, eKart as an independent unit to generate more income.
Bansal says, “We are taking a big bet on externalising eKart, which will start to work with other businesses apart from Flipkart and Myntra.” Flipkart is betting on eKart big time to bring in the moolah.
Advertising has been launched last year, and will aim to gain traction this year.
Regarding payments, Bansal is cautious, and wisely intends to take things one at a time.
He says, “I don’t think anybody has solved payments. There is some traction out there but we don’t believe that it’s a done deal.”
Faith in CEO
An ex-employee of Flipkart at a senior executive position said, “Quality of customer service will get back on track and profitability will get streamlined better under Binny. What you will not get is something as drastic as app-only.”
Flipkart is trying its best to keep pace with its rivals. Snapdeal and Paytm are backed by Alibaba, while Amazon has launched many a strategy to keep its sellers and buyers happy. In such a competitive climate, Flipkart is doing everything to sprint ahead of the herd.
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