Shopping portal Nextdoorhub gearing up to serve remote areas across India

Kolkata, Aug 17 (IBNS) : Kolkata-based Senrysa Technologies, primarily a software solutions company, entered the retail e-commerce segment with the launch of Nextdoorhub, an online shopping portal.

Senrysa Technologies' Managing Director Kumar P. Saha and Advisory Board Member Viresh Oberoi (founder and former CEO and MD of mjunction Services Limited) were present at the launch of the portal which will be commercially released on Sept 1 this year.

Nextdoorhub is an e-commerce marketplace where branded products ranging from men's fashion, women's fashion, kids' segment, electronics, appliances, home and kitchen ware will be available.

Nextdoorhub claims that it will provide services to remote parts of the country, where popular e-retailers fail to reach.

According to Kumar P. Saha, 10,000 pincodes out of 50,000 pincodes in the country are served by e-commerce courier companies.

He said, "Sixty per cent of the rural population is interested in buying products but are unable to do so. We are taking the initiative to deliver it to the door step of the customers, that's where the idea of Nextdoorhub comes from."

To ensure online shopping more accessible for masses, Nextdoorhub eShop focuses on assisted e-commerce and last-mile delivery for small towns and rural villages.

Said Saha, "The internet usage in the country has exceeded half a billion driven by rural Internet growth and usage. The number is expected to reach around 630 million by end 2019 and the rural internet user is expected to be around 290 million. But the rural population has been deprived of the growing e-commerce benefits due to non-serviceable of rural pin codes by major players. Nextdoorhub will be primarily focusing on this huge untapped rural market by extending the assisted e-commerce through its brick and mortar Nextdoorhub eShop to serve the remotest rural population of India."

The company's endeavour is to reach out to 97 percent of the 1.2 billion population and provide assistance to solve the e-commerce gap.

Senrysa on its trial run set up a large number of Nextdoorhub eShops with Kiosk in different parts of the country.

The eShop assistant helps the customers to order online and get the product delivered within a span of three days.

In addition to it, the model empowers small mom-and-pop stores to sell products, keeping in view the drastic change in the tendency of consumers behaviour for latest fashionable products.

The pilot project in West Bengal includes places like Midnapore, Malda, Purulia, Bankura etc, where Senrysa has been providing banking services for the past seven years.

Senrysa plans to set up 50,000 Nextdoorhub eShops in this current financial year.

Viresh Oberoi said, "India is the fastest growing market for the e-commerce sector and the revenue is expected to reach US $120 billion in 2020. The growth in e-commerce sector will boost employment; will have a positive cascading effect in the MSME sector as well."