BENGALURU: Digital payments leader Paytm is set to offer content, news, short videos and live television by September, a top executive said. It is targeting to double its monthly active user base to 250 million through the new services. “We are already seeing 27 million monthly active users on Paytm Inbox. Now that we are upgrading it to the next level with innovative use of content, we hope to get around 60-70 million new users,” said Deepak Abbot, senior vice-president, Paytm.
The company is hoping for higher user engagement on the back of sustained marketing efforts. It is also looking at deals struck with smartphone manufacturers three quarters back to help expand users. “We have also undertaken deals with smartphone manufacturers like Oppo, Vivo and Xiaomi where users will get the Paytm application in-built,” said Abbot.
“Since 55-60% of them are first-time smartphone users we are hoping to capture that section of the market once they get the app,” he added.
Besides a new set of users, Paytm is also working to expand payments to government agencies like municipal tax, traffic fines and others to encourage its use.
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