MUMBAI: Paytm, the e-commerce payment system and digital wallet company, will continue as the title sponsor of the Indian cricket board’s domestic and international matches for the next five years.The Board of Control for Cricket in India (BCCI) announced Wednesday that the bid from One 97 Communications, holding company of Paytm, of Rs 326.80 crore was the winning bid. At Rs 3.80 crore per match, Paytm’s bid was at 58% incremental value in comparison to the previous per match value of Rs 2.4 crore.
“I’m pleased to announce Paytm as the BCCI home series title sponsor. Paytm is one of the new generation companies of India and we at the BCCI are proud of Paytm continuing its long-standing commitment with Indian cricket,” Rahul Johri, CEO, BCCI, said.
Vijay Shekhar Sharma, founder & CEO, Paytm, added, “We are excited to continue our long-term association with BCCI and the Indian cricket team. Our commitment to Indian Cricket gets stronger with every season. India loves cricket and we at Paytm are the biggest fans of it.”
The new deal will be effective September 15, when the South African team will visit India.
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