Tuesday 26 January 2016

Republic Day Sale: Gadgets dominate sales on Indian e-commerce sites

With the Republic Day online sale offering some great discounts entering its last phase, the nation’s top e-tailers have seen a tremendous response from the customers for mobile phones and other electronic gadgets. 
According to Snapdeal, the demand for mobile phones and accessories and other electronic gadgets soared since it started its sale with a tagline “Republic of Savings” on January 21 for six days, offering discounts of up to 70 percent. “The response from the public is fantastic for mobile phones ranging from Rs 10,000 like Lenovo A6000. With special offers on Nexus 5, iPhone 5S and Micromax, sales are rising as Republic Day approaches,” Rahul Taneja, vice president (category management) of Snapdeal, told IANS.
“Apart from mobile phones, JBL headphones and Canon 1200D cameras, Bluetooth audio equipment and sound bass of JBL demand are rising,” Taneja stated as the Snapdeal sale ends on January 26.
Almost all the major e-retailers like Flipkart, Amazon, eBay, Myntra and Snapdeal have come up with their own themes on Republic Day. Flipkart’s “Republic Day” three-day sale that kicked-off on January 20 saw consumers buying heavily into electronic brands like Micromax, Lenovo, Samsung, Apple, Canon and Nikon.
According to Flipkart, it saw 30 percent growth in traffic with home appliances and large appliances among the top searched categories. “Samsung Galaxy On5 and On7 sold close to a lakh units with 10 times spike in air fryers. Memory cards were the top-selling item with 300 percent growth in this segment,” a Flipkart statement said.
For Amazon, the “Great Indian Sale” that was spread across three days from January 21-23 saw great response. “With this 72-hours marathon deals, our customers had a delightful time shopping in the New Year across a wide selection of products at best possible price-points,” Samir Kumar, vice president with Amazon India, said.
The Amazon ‘Great India Sale’ had limited-time deal on brands like GoPro Cameras, ME Electronics and Ravensburger Puzzles. According to Amazon, video games and music witnessed their biggest days in terms of units sold on first day of sale. Customers also availed up to 7.5 percent off on HDFC bank debit and credit card on Flipkart. On Amazon, customers enjoyed instant discounts on Amazon.in gift cards while Citibank credit card holders were given 10 percent cash back in addition to great savings during the sale.

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