India is going to have over a 100 million online shoppers by 2016, and these shoppers will fuel a $15 billion Internet retail industry. This is a massive opportunity for retailers, and we’re already seeing thousands of business owners jump on the ecommerce bandwagon by opening online stores. Luckily, there are several technology companies that are helping retailers to make their dreams of selling online come true. One online enabler operating in India is eCommerce SaaS platform, Shopify.
Out of the 150 countries Shopify operates in, India is its third biggest market in terms of growth and usage.
Shopify launched its Indian operations in June 2013 and since then it has helped thousands of retailers realise their eCommerce dream. But perhaps what is most striking about Shopify is the fact that it has partnered with over 4000+ web development and design agencies in India to help grow their businesses as well.
Shopify and its Partner Program in India
Shopify has over 200,000 online stores across 150+ countries. In India alone there are thousands of merchants actively using Shopify to run their business and there are hundreds more signing up on a daily basis. Many of these merchants are retailers and businessmen who have little or no tech expertise and frequently look for design experts to help them set up and scale their online stores. To help web designers and developers make the most of this opportunity, Shopify created the Shopify Partner Program where Shopify grants a 20% recurring revenue share to anyone who refers a merchant to Shopify. And even with a DIY platform like Shopify, many clients will need help with third party integrations and plugins following the initial store set up. To help, the Partner Program also supports its techie partners with learning materials, blog posts, and workshops to help them grow their eCommerce design or development expertise.
Also Read: 5 Reasons Why You Should Specialise in eCommerce
Benefits Shopify India Partners are Enjoying
The Shopify Partner Program is designed to help freelancers and agencies grow. These partners earn a monthly client revenue share, gain access to exclusive web design and development resources, attract leads from across the globe, and are the first to hear about new Shopify features.
The company has also tied up with various third party vendors for integrations around marketing, inventory, payment gateways, logistics and so on. And most importantly, client revenue sharing is one of the biggest ways Shopify gives back to its partners.
Finally, if a partner works particularly hard to refer new retailers to Shopify, they can become listed as experts in the Shopify Experts Marketplace. The top experts have an annual business of over a few crores only from Shopify. There are freelancers as well who have a Rs.50 lakh plus turnover annually on Shopify.
Becoming a Part of the Grand Indian eCommerce Story
Out of the 150 countries Shopify operates in, India is its third biggest market in terms of growth and usage. As the online retail in the country saw a boom over the last two years, so did the number of merchants signing up on this platform.
Thousands of Indian merchants are actively using the platform and scaling as they grow. It is trusted by brands such as Raymond, Royal Enfield, Poster Gully, Mandira Bedi Designs, Wear Your Opinion (WYO), Elitify and other popular names in India. As a result, Shopify Partners have the chance to be behind some of the biggest success eCommerce stories in the country. And not only that, but a good number of these Indian partners also work with major brands in North America & Europe where Shopify has a very strong presence.
What the Partners Say
Jayesh Khagram, CEO of Binary Web Solutions Mumbai, had great things to say about the platform. “We have been working as a Shopify partner since 3 years now; we trust Shopify’s global technology standards & customer support. Some of our enterprise clients such as Raymond, Meena Bazaar are on Shopify Plus which shows Shopify is not just preferred by small & medium scale businesses, but also very high volume businesses seeking turnkey e-commerce services on a strong technology foundation.”
Nikhil Seth, who runs a partnered agency, is also a happily listed Shopify Expert. In an interaction he mentions: “We are proud to be associated with Shopify, because of Shopify we work on some very big and challenging projects which has helped us enhance our skills. We feel safe and secure being their partner since we get a set of affiliation amount every month for the stores associated with us – which is a huge security! It’s just like getting interest every month for the hard work we have done on those stores. It keeps us motivated to get more and more store set ups.”
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