The likes of Flipkart,
Paytm, Amazon and Snapdeal are doing what ever it takes to onboard more and
more online sellers, which will help them to grow their Gross Merchandise value (GMV). The key priority is to not only attract greater number of
online sellers, but also ensure that they are active merchants.
Ecommerce marketplaces are helping sellers:
·
List products online
·
Develop attractive
pricing models
·
With efficient
financial assistance
·
By increasing
warehousing space
·
By Building technology
to enhance user-friendly platforms
Snapdeal
Last
year Snapdeal launched initiatives such as ‘Sherpalo’ a seller service interface
and also mobile marketplace ‘Shopo’ to empower sellers.
“2016
will be the year that merchants start seeing the benefits of selling online,
but a lot more needs to be done by us. Last year was the year of oiling the
machinery,” said Sandeep Komaravelly, senior VP at
Snapdeal and head of its mobile marketplace Shopo.
Paytm
Alibaba backed, Paytm created Paytm Go Big to
facilitate merchants selling online. It has also rolled out Paytm Force, which provides
Professional services for its sellers.
“By
the end of 2015, we had 1.7 lakh sellers, of whom about 1lakh were verified
with catalogues. Over the next 12 months, we are looking to have 5 lakh
verified sellers on board, ” stated Sudhanshu Gupta, assistant
vice-president (business) at Paytm.
Amazon
Amazon has focussed efforts on
building its database of Small and Medium enterprises. Initiatives such as Fulfilment by Amazon and Amazon’s global seller programme have
been received well by online sellers.
“We
have seen significant traction from small and medium enterprises across the
country and are witnessing over 250% growth in sellers year-over-year.
Currently, over 55,000 Indian sellers sell on our platform,” reasoned Gopal Pillai, director
(seller services), Amazon India.
Flipkart
Through
its seller initiatives Flipkart is aiming to grow small Indian brands into large
ones. It recently offered priority status to sellers who invest
in warehouse space and also cut the Service Level Agreement procurement time to 48 hours to
make its sellers more efficient.
“Our
focus is to nurture small brands into big brands. Over the past one year we
have seen that domestic brands in the accessories and home and kitchen
appliances categories including Maharaja Whiteline, Bajaj, Nova, Ambrane and
Maxx have grown at an aggressive 150% and contribute about 70% of (gross
merchandise value) for the category itself,” said Adarsh Menon, vice-president of
Flipkart’s electronics category.
ShopClues, Myntra, Craftsvilla
Other
ecommerce firms which are attempting to seduce more online sellers to sign up
include ShopClues, Myntra and Craftsvilla. While ShopClues launched a sellers club for
its vendors, Myntra built a visual analytics
tool and Craftsvilla tied up with banks to
provide financial assistance to sellers.
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