Thursday 16 July 2015

Pantaloons inks partnership with Flipkart on private label brands

Pantaloons’ strong national presence of 104 exclusive stores across 49 cities has been augmented with a new alliance with online marketplace Flipkart, through which the chain’s private label brandss for both men and women will be retailed through this channel. With this association, Flipkart would now be retailing Pantaloons’ private label brands Akkriti, Rangmanch, Trishaa, Annabelle, Honey, Ajile, and Candies – New York.

Commenting on the alliance, Shital Mehta, CEO, Pantaloons said, “Pantaloons is rapidly expanding its footprint in both metros and mini metros. We strive to increase the accessibility of our products and develop new channels for reaching out to new consumers. We are happy to be associated with Flipkart and create a unique shopping experience for the online customers. Pantaloons Exclusive Brands provide amazing fashion at affordable prices and have struck a chord with customers.”

Ankit Nagori, Chief Business Officer, Flipkart added, "We are truly delighted to partner with Pantaloons. Furthering our commitment to provide quick and easy access to latest fashion trends in the country, customers now will be able to access a host of smart, chic and fashionable products from Pantaloons on our platform.”

Pantaloons Exclusive Brands contribute to more than 60% of the chain’s overall business. The partnership would combine the strengths of the two companies and boost sales by further leveraging the enormous potential of online retail.

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