Monday 27 July 2015

New ventures take root as ecommerce players seek to tap mobile users

Whenever Jafer Khan, a 22-year-old student in Chennai, runs low on money for mobile data, he sends his two cents' worth to the country's largest ecommerce firms. He makes a quick buck filling surveys on which mobile application introductions failed to convince him or by reviewing new app features.

Khan may not know it but he is essential to the mobile strategies of online marketplaces, which onboard peop .. 

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