Wednesday, 9 March 2016

Snapdeal partners with dPronto to boost Same Day Delivery

In January, ecommerce marketplace leader Flipkart, joined hands with last mile delivery firm, dPronto, which specialises in Hyperlocal Logistics. We now hear that rivals Snapdeal has formed a similar partnership with d’Pronto to expand its Same Day Delivery service to new cities.
  • Ecommerce logistics industry is forecast to grow to $5.1 billion by 2020
  • Last mile logistics makes up 40% of ecommerce logistics
  • Last mile logistics is expected to touch $2.1 billion by 2020

Empower Pragati scheme

d’Pronto runs a unique programme called ’empower Pragati’ which trains underprivileged Youth in India and teaches them the necessary skills to become employable in the Logistics field. Snapdeal will tap into this wide network of staff. The scheme currently reaches out to 600 towns in the country.
“We are confident that this partnership will scale rapidly to reach many additional towns and thereby help in transforming the lives of underprivileged youth in those towns,” remarked Rajiv Sharma, Managing Director and Co-Founder of dPronto.
Under the partnership, d’Pronto will collect parcel orders from Snapdeal’s fulfilment centres and online sellers and aim to dispatch them the very same day. Snapdeal is reportedly achieving a 90% success rate in Same Day Delivery and is looking to crank it up a notch.
“dPronto’s initiative of empowering the less privileged youth by making them employable is highly commendable. We are excited to be partnering with them to further strengthen our last mile delivery capabilities as we remain committed to our promise of catering to every customer in every pin code,” stated Ashish Chitravanshi, Vice President, Operations, Snapdeal.

Monday, 7 March 2016

India's e-commerce founder finds nothing exciting in budget for start-up

Start-ups registered after April 1, 2016, will get 100% income tax exemption in any three of the first five years. I am not sure about this.
At first glance, there's really nothing exciting in the Budget for start-ups in general or e-commerce industry. There were a lot of expectations, but to be fair it was impossible for the finance minister to make any announcement on the two top items that could have had a real impact: GST and FDI in retail (including B2C e-commerce). The first will require Opposition parties' co-operation in passing the Bill and the second is an issue that impacts the Bharatiya Janta Party's merchant support base and may require some more political maneuvering.
Having said this, there were a few interesting announcements.
As a follow up to the glittering Startup India event, the Budget has several things to make life for entrepreneurs easy. The most important out of these for me was the promise of a Bankruptcy Code this year. Around 95% of start-ups shut down and the process of closing down a company in India is a torture. Coupled with the announcement that there will be amendments to the Companies Act that will allow startups to set up a company in a day sounds really encouraging.
There's special focus on encouraging SC/ST entrepreneurs and bank branches can fund up to two such projects. To support the startups to get their projects off the ground and scale, there's a promise of MOOCs (massive open online courses) to teach entrepreneurship in schools and colleges. This is another follow up on Startup India but to source great content and monitor quality of implementation across India will require serious execution by whoever is nominated for this. I like the intent but execution will be very tough.
Start-ups registered after April 1, 2016, will get 100% income tax exemption in any three of the first five years. I am not sure about this. To qualify as a start-up in India, you have to incur huge losses which in turn help you raise massive funds from big-ticket investors, build a strong brand image, become a poster boy and create a world-beating unicorn. Okay, I made this up, but it does beg the serious question: why would entrepreneurs worry about a few lakhs of income tax savings on profits against billion dollar valuations gained through losses? This announcement sounded more like a humour break in a serious session.
I like the Rural Digital Literacy Vision. Over six crore households will get access to computers and online trading platforms will be set up for farmers to trade on. This will expand the potential customer base for e-commerce firms since digital familiarity will lead to commerce soon enough. It is also an opportunity for Indian e-commerce firms to join hands with the government and help set up such rural trading platforms.
I also like the infrastructure focus of building more roads quickly, dedicated freight rail corridors and also the plan to develop over 160 smaller airports. All these steps should make movement of physical goods easier and help the e-commerce industry manage deliveries better and faster although it is still sometime out in the future. The more immediate impact though may come from the additional savings in the hands of people living in rentals in towns and cities, a part of which can be spent shopping online.
But the most important news for e-commerce firms is a hidden message and I hope the industry will notice it. The government has chosen to go for fiscal prudence and gross deficit is being maintained at 3.5%. This is awesome keeping in mind the expected financial headwinds globally. If the government can tighten their belts, surely modern young e-commerce firms can also show some financial discipline, curb wastage, focus on sustainable earnings and not just depend on supply of external capital to fund ever growing losses.
I am not sure if it was intended, but to me, this is the essence of the budget for the e-commerce industry.
The writer is founder of India Plaza, the first e-commerce venture in the country

Leading online marketplaces gear up to celebrate Women’s Day

Leading ecommerce companies are gearing up for International Women’s Day which is celebrated on 8th March, with special offerings for Women online sellers, buyers and employees. Amazon kicked off by announcing ‘Women Only delivery hubs.’ So what are the other online marketplaces getting up to?
Snapdeal has a lot planned for its women employees and sellers. The company has lined up sessions on counselling and mentoring. It has also tied up with Urban Clap to provide services like hand reflexology, head massages and the like.
For its women sellers, Snapdeal is associating with FICCI Ladies Organization (the women’s wing of the Federation of Indian Chamber of Commerce & Industry), to conduct workshops for women empowerment.
The company has also opened a new store for its female shoppers. Apart from the regular items on sale, the store also has two dedicated sections called ‘Donate some love’, where shoppers can donate to two women’s organizations and ‘Gifting ideas’ where shoppers can pick up gifts for the women in their life.
Paytm is giving women entrepreneurs  a chance to directly interact with its senior management.
“We have successfully built a merchant-preferred platform where there are no direct or surrogate inventory models. We have seen a lot of women entrepreneurs register on our platform and take keen interest in participating in the online growth story,” said Sudhanshu Gupta, vice president of Paytm.
Shopclues, which celebrates Women’s day each year, says it will organize self defence workshops, health sessions, movie passes and other treats for its female employees.

Empowering Women

We hope that these schemes are long-term plans and not just sops for a day or two. Some of the initiatives are quite helpful and should aid women entrepreneurs in taking solid steps towards financial autonomy. Hopefully, these programs will also encourage more women to join the brigade of online sellers.

Amazon ahead of Flipkart, Snapdeal as the most trusted ecommerce brand

World’s largest e-retailer Amazon is India’s most trusted online shopping brand followed homegrown Snapdeal and Flipkart, a survey said.
Other firms to figure in the top 10 trusted online shopping brands are Ebay, Myntra, Yepme, Jabong, Naaptol, Shopclues and Askmebazaar.
The survey was conducted among 2,500 respondents, aged 21-50, across 16 cities and its findings have been compiled in The Brand Trust Report, India Study 2016. The report is issued annually by TRA (formerly Trust Research Advisory).
“Amazon is India’s most trusted online shopping brand with 36 per cent of the trust pie. Together, these three brands make up for 76 per cent of online shopping trust pie,” TRA Chief Executive Officer N Chandramouli told reporters here today.
Overall, South Korean smartphone maker Samsung Mobiles has emerged as the most trusted brand in the country followed by Sony and LG, while Tata Group is the only Indian corporate to figure in the top five.
As per the study, the top five most trusted brands are Samsung Mobiles, Sony, LG, Nokia and Tata.
The top 20 most trusted brands which have improved their ranking over last year include Samsung Mobiles, Sony, Nokia, Honda, ICICI Bank, Maruti Suzuki, HDFC Bank, Airtel, Hero MotoCorp, Dove, Lux, Samsung, Pepsi and Puma.
Top 20 trusted brands which slipped in rankings are LG, Tata, Bajaj and Apple.
In the diversified FMCG space, Cavinkare has emerged as the most trusted brand, followed by Nirma, while Patanjali claimed the fourth position.
Maggi leads the FMCG food category, gaining 42 ranks from 2015 to occupy the 65th position in the overall trust rank list.

Sunday, 6 March 2016

Amazon to build RS. 1,000 crore Mega Office in Hyderabad

All set for the laying of the foundation stone, as Amazon has secured all the necessary permissions to build an International delivery facility in Hyderabad, which will become the ecommerce giants 2nd largest facility outside of America.
The centre at GachiBowli will reportedly measure 29 lakh square feet, with a 10 acre IT campus. It will be utilised for Amazon’s global operational assistance and also strengthen its presence in Cloud and web solutions in India.
  • The building is likely to be completed by 2018
  • The facility is expected to hold a capacity of 14,000 workers

New neighbour on the block

In 2015, Amazon set up a fulfilment centre in Hyderabad, besides a further two in the state of Telangana and concluded the environment to conduct business to be cordial. Amazon, who currently rents office space in India will be in good company as its new proposed project will be in close proximity to software and technology juggernauts such as Infosys, Wipro, CA Technologies, Microsoft andGoogle’s upcoming facility.
“We have got them all the permissions required to set up the facility. With this, we have the entire major IT, digital and e-commerce companies in Hyderabad. Apple also coming to the city in a big way. Amazon is planning an investment of Rs. 1,000 crore to develop the facility,” stated a government official close to the proceedings.