E-commerce platform Snapdeal has crossed 100 million app downloads on Google Play Store. As per the company, the app downloads have grown in the last 12 months - climbing from 73 million in October 2018 to crossing 100 million in October 2019, a gain of 37%.Snapdeal has made several additions in its app. This includes a continuous feed that is personalised for each user. In addition, the app features SD TV – which has thousands of short product videos highlighting the functionality and salient features of popular products.
Based on feedback from users, Snapdeal has added various engagement activities on its app. More than a million sessions of Spin the Wheel, Scratch Cards, Daily Visits Recorder, Timer-based challenges etc are unlocked every day on the Snapdeal app.
“The 100 million android app downloads are a reflection of our leadership and granular understanding of Bharat-focused e-commerce. We are delighted that our efforts to improve access, convenience and value for millions of users across India continues to grow and deepen the e-commerce market in India,” the company said in a press release.
The company says that its growth is based on a strategy of pursuing growth basis healthy unit economics while simultaneously maximising the operating efficiency of the marketplace. As per audited financials for the FY 2019-20, Snapdeal’s consolidated revenues grew by 73% (from Rs 535.9 crore in FY 18 to Rs 925.3 crore in FY19). Simultaneously, it also reduced its loss by 71% (from Rs 611 crore in FY 18 to Rs 186 Cr in FY 19).
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