Monday 4 March 2019

Myntra-Jabong head reports to Flipkart fashion chief now

Myntra-Jabong head reports to Flipkart fashion chief nowMUMBAI: Amar Nagaram, head of fashion portals Myntra and Jabong, will now report to Rishi Vasudev who was recently elevated as the group head of fashion for Flipkart group, multiple people in the know said.

Earlier, Nagaram, who took over as the head of Myntra and Jabong after former CEO Ananth Narayanan quit, was reporting directly to Kalyan Krishnamurthy, group CEO of the Bengaluru-based ecommerce major.

The change in reporting for Nagaram reinforces the efforts being made by the group to build synergies between Myntra and Flipkart, and leverage its combined strength in the fashion category. The group sells fashion under Myntra, Jabong and Flipkart Fashion. “In the past, Myntra and Flipkart Fashion had been competing with each other, but now the group wants to collaborate going forward,” said one of the persons cited earlier. “The thinking within the group is to get the two companies to come together in the areas of sourcing products from various fashion labels and merchants, which till now was done separately by both the Myntra and Flipkart teams. ”

Myntra-Jabong head reports to Flipkart fashion chief now 
In another top-level change, Manohar Kamath, who was heading the private brands portfolio in fashion at Myntra, will now take over the category at Flipkart, too, another person in the know of the development said. Kamath will now be incharge of private brands (fashion) at the group level. Also, Myntra’s chief people officer Manpreet Ratia has taken on an advisory role with the group, sources said.

Replacing Ratia is Abhishek Sen, who was the HR and customer experience head at Myntra-Jabong. “While we do not comment on our internal structure and movements, we have positioned our fashion business to collaborate across both the organisations,” a Flipkart spokesperson told ET. “Rishi Vasudev, group head for Fashion, is a strong and accomplished business leader and well positioned to drive the growth across the group fashion portfolio.” The company spokesperson said Flipkart Fashion and Myntra-Jabong will continue to run separately and will retain their independent identities, management and operating structures.

Myntra and Jabong are collectively expected to generate $2 billion in gross merchandise value (GMV), growing at 65-70% for fiscal 2019, as per a report by Barclays released in December 2018.

Myntra has seen a stream of changes in its top deck with the exit of Narayanan. Flipkart’s mobile category head Ayyappan R was appointed to lead category management at the fashion portal even as Nagaram came on board, earlier this year.

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