Consumer has always been the king for ecommerce in India and if the discounts on etailing websites during the on-going summer sales can be taken as an indicator, online shoppers are going to retain their crown for more time to come.
Biggest etailers in the country have only notched up the heat on Day Two of their sales. Deeply discounted products across categories have been splashed across these websites in order to attract the easily-distracted online shoppers.
"Competition is going to intensify to the benefit of the consumer," feels Chairman of Aarin Capital Partners and former board member at Infosys, T V Mohandas Pai. "Better price discovery can be expected - this game of e-commerce has no winners unless they are able to get a reasonable price," he adds.
Mobiles and electronics - the main battleground
If you have been thinking of buying a new smartphone, you may want to log onto both Amazon and Flipkart. Amazon buyers will find a range of smartphones with deep price slashes; including the newly launched Nokia 6.1 which has offers up to Rs 10,000.
Mobiles and electronics have always a big focus for Amazon's home-grown competitor Flipkart. The Bengaluru-based company which is in the midst of changing its owners has put out deals on mobilephones, laptops, air-conditioners, cameras, and more.
Additionally, the sale is also featuring the lowest prices across a wide portfolio of Samsung products. The price of Samsung On Nxt has dropped from Rs 17,900 to Rs 10,900, and Samsung J3 Pro is also available for just Rs 6490.
Additionally, the sale is also featuring the lowest prices across a wide portfolio of Samsung products. The price of Samsung On Nxt has dropped from Rs 17,900 to Rs 10,900, and Samsung J3 Pro is also available for just Rs 6490.
In addition to creating an affordable shopping experience for customers, Flipkart is also providing easy and lucrative payment solutions as well. These include 10% instant discount on HDFC Bank debit and credit cards as well as no cost EMI options.
Furniture - Special deals
Furniture is another category with big discounts on it. One of the most attractive option on Amazon is the 52% discount on a single seat recliner making it available for consumers for as low as Rs 15,232. Additionally, ICICI Bank cardholders get a 10% discount on the same deal.
Flipkart has also brought in a choice of furniture under its 'Perfect Homes by Flipkart' category and the discounts are as high as up to 50%.
Furniture - Special deals
Furniture is another category with big discounts on it. One of the most attractive option on Amazon is the 52% discount on a single seat recliner making it available for consumers for as low as Rs 15,232. Additionally, ICICI Bank cardholders get a 10% discount on the same deal.
Flipkart has also brought in a choice of furniture under its 'Perfect Homes by Flipkart' category and the discounts are as high as up to 50%.
Small categories, big savings
Another big category that Amazon seems to be pushing during the sales is Amazon Fashion which has up to 50-80%. Other offers on Amazon include up to 60% off on daily essentials.
Making things easier for budget buyers, Flipkart has handpicked products and placed these under three buckets, which start from as low as Rs 699 droping further to Rs 299.
Another big category that Amazon seems to be pushing during the sales is Amazon Fashion which has up to 50-80%. Other offers on Amazon include up to 60% off on daily essentials.
Making things easier for budget buyers, Flipkart has handpicked products and placed these under three buckets, which start from as low as Rs 699 droping further to Rs 299.
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