Zivame plans on making its business profitable by 2018-19 and it intends on doing so through an omnichannel strategy. The leading online lingerie brand already has 7 Zivame studios across the country. Recently, it added another to its chain of offline studios, at Elante Mall in Chandigarh.
The other studios designed by Zivame are strategically located in Bangalore, Pune, Delhi, Jaipur, Cochin, Chennai and Hyderabad.
Why are Zivame Studios are a unique concept?
These physical outlets by Zivame are specially designed to meet the different needs and desires of every woman. A personalized experience is offered to ease the process of purchasing intimate wear. The concept behind Zivame Studios is to help women:
- Feel confident while exploring new lingerie collections
- Get fitted correctly through one-on-one sessions with experts
- Build exciting wardrobes
- Enjoy exclusive lingerie parties
New studio features
During the launch of the new Zivame Studio, Sirisha Tadepalli, the Zivame Brand Marketing Director said, “Consumers are at the core of everything we do. We know that about 80 per cent of the women wear the wrong size. The unique fit consultation not just helps women find the right fit, but also helps them build their lingerie wardrobe. In cities where we’ve opened our studios, we’ve seen healthier return rates, improved sale of innovative categories and better repeat rates. All of this clearly indicate that Indian women are ready to experiment. It’s brands like ours who needs to take the first step forward.”
The new studio has welcoming interiors splayed across 500 sq.ft. For personalised sessions with fit advisors and trials, spacious rooms are available. Appointments can be booked on the Zivame website or through the app. Shoppers can also walk into the studio to try on different products, make purchases and pay though different modes even COD and have their purchases delivered right to their doorsteps. This is truly a unique offering by the online retailer and will definitely make shopping for intimate wear easier.
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