The company will be training tribal artisans, particularly women, to sell online to reach its national and international shoppers.Gopal Pillai, director and GMat Amazon’s Seller Services explains,
“Through our collaboration with the Gujarat government involving training, marketing, selling and delivery of various tribal products, we seek to drive disruptive change and transform the lives of tribal entrepreneurs across the state. This integration will provide a massive fillip to the entire local ecosystem, thereby catalysing the economic development of the tribal community of Gujarat.”
In the meantime, Amazon is trying to build customer loyalty by offering its customers sweet deals on theirgrocery shopping. It hastwo typesof offerings – ‘Pantry’ for bulk monthly purchases that will be deliveredin 24 hours, and ‘Now’ for quick buys that will be delivered in two hours. Amazon recentlyincluded Mumbai and Delhiin its ‘Now’ service.
“We plan to cater to over 80 per cent of the pin codes in every city that we foray into, with sellers in each pin code offering 700 deals at any point in time.”
Experts are lauding the approach.Rajeev Banduni, CEO of data intelligence consultancy GrowthEnabler Global says,
“With the promise of best price, daily deals on groceries and household essentials, along with the added convenience of express deliveries, Amazon’s strategy is to inculcate a habit among consumers to shop online every other day. Once the habit is formed, it is easy for Amazon to target those customers to shop across categories.”
Amazon has suffered anincrease in its lossesin 2016 due to itsincreased investments. Jeff Bezos has stated that it is a part of the expansion plan. We will have to observe how the new year and the new plans help Amazon.