Friday 4 November 2016

Flipkart launches Everyday Essential store like Amazon and Snapdeal
Remember when Flipkart’s CEO and co-founder Binny Bansal took a stab at Amazon saying asale on hing, churan, besan and Bournvita can be held at anytime. He believes his company has managed far better success than its foreign competition.
But it appears that the etailer also sees potential in everyday items. On the 1st and 2nd of this month, the online marketplace launched its own ‘Everyday Essentials’ store. The store comprised of daily household basics and was introduced for consumer convenience.

Strategy to overcome competition?

The festive season shopping scene has been crazy with multiple sales rounds by etailers to outdo themselves and their competition. And this pop-up store by Flipkart is one of its attempts to make the most of the season and meet the basic needs of consumers during this time.
The separate segment called ‘Everyday Essentials’ was an exclusive store with every essential category for buyers to choose from. The ecommerce company already sells household essentials and the different categories at its 2-day store included:
  • Skin care
  • Body and bath
  • Hair care
  • Grooming essentials
  • Beauty and makeup products
  • Food and nutrition
  • Baby care
  • Pet products
  • Stationery
  • Housekeeping and laundry items
  • Essentials for pooja
The discounts offered on these went all the way up to 50%.
Products on this temporary platform were linked to existing essentials available on Flipkart. And

Top three on the same level?

Flipkart isn’t the only one with this strategy in play. Snapdeal and also have stores for everyday essentials on their marketplaces. Amazon’s essentials store comes to life on every first and second of every month. And its categories include all household essentials used every day. Besides discounts on products from this store, Amazon also offers gift cards on purchases exceeding certain amounts.
On Snapdeal you will find a store called ‘Super Daily Needs Store’. As the name suggests daily essentials like household items are sold here.
In the department daily requirements, all three ecommerce biggies are on the same page. They are making the most of consumer demand for convenience.
But will Flipkart continue its ‘Everyday Essentials’ store at the start of every month? Also, what else does the etailer have in its bag of strategies? Will it copy more of competitors’ ecommerce tactics?

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