Thursday 17 December 2015

Cisco focuses on eCommerce, govt space for India biz growth

                  eCommerce sector in India has seen unprecedented growth with increasing 


Internet penetration and more people shopping online.

Networking giant Cisco is betting big on verticals like eCommerce, manufacturing and 

government to boost its business in India that is one of the fastest growing geographies for 

the US-based firm. eCommerce sector in India has seen unprecedented growth with 

increasing Internet penetration and more people shopping online. "eCommerce is the 

perfect segment to work with right now. The traffic volumes are high and the heavy 

consumer usage brings in high requirements for bandwidth and networks. Also, the 

solutions that are deployed with these new age technology companies have to be 

customised for their needs and so, there is a lot of co-innovation. We see a lot of potential," 

Cisco India and SAARC President Dinesh Malkani told agency. He, however, declined to 

comment on the targetted revenues from the segment stating that the company does not 

share country-specific details. The US-based firm had reported a 3.6 percent rise in 

revenues to USD 12.7 billion in the quarter ended September 30, 2015, helped by over 40 

percent growth in markets like India and China. Malkani said the other sector where the 

company is seeing a strong traction is the government space. "Today it is no more about 

just planning. There are projects on ground. We are working with various state government 

projects across areas like surveillance, smart cities, automation," he said. In November, 

Cisco and CH2M had announced a new global partnership to provide urban planning and 

design, smart-technology integration and programme delivery services. The first integrated 

delivery from Cisco and CH2M is to Shendra-Bidkin, an industrial smart city being 

developed along India's Delhi-Mumbai Industrial Corridor. Talking about the business

 environment, Malkani said the government is very focussed on making sure that over time, 

the right reforms are in place. "They have crystal clear clarity on what needs to be done. 

Second thing is putting that reforms in place... The fundamentals have gotten better. If you 

look at what has happened in past 18 months, you will realize as a business leader that you 

don't have to worry about fundamentals," he said. Malkani said the focus is now more on 

customer outcomes and expanding into new areas rather than worrying about GDP going 

negative and rupee tumbling. He further said: "Indian entrepreneurs and tech companies, 

start ups, this is the one opportunity we have to absolutely go global at a scale we have 

never seen before. It is not about manufacturing the next leather jacket and making it better 

and cheaper. Its about tech and getting the process faster and efficient."

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