Tuesday 23 June 2015

Timberland may partner Myntra in its comeback bid in India

NEW DELHI: Timberland is staging a comeback in India, albeit through an online alliance. The US manufacturer known for its hiking boots and outdoor clothing is close to a tie-up with Myntra.com, India's largest fashion e-commerce portal, two people familiar with the development said. "Myntra and Timberland are in an advanced stage of agreement," said one of the persons, asking not to be named.

Although Timberland's products are currently available on e-commerce sites including Amazon. in, Jabong.com, the US-based company's products will only be available on Myntra in future, the second person said. Myntra declined to comment while Timberland's external public relations agency said the company "has a policy of not commenting on questions that are speculative or based on unsourced talk in the market". 

Timberland is set to join foreign brands including Replay jeans and Energie fashion label that had earlier exited India and are now making a comeback through the country's booming e-commerce market.

The company had exited the Indian market after poor sales and competition from local player Woodland. The two companies were also locked in trademark disputes over atree logo that both the companies used. "Woodland had copied everything from products and logo to marketing of Timberland and Woodland's products were available for prices less than half of that of Timberland," alleged a former senior executive who worked with Timberland, requesting not to be identified.

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