Microsoft has tied up with Snapdeal to launch an online store that would include full range of Microsoft products such as phones, tablets, PCs and software.
All the Microsoft products will be available on microsoft.snapdeal.com. “This unique, self-contained store built by Snapdeal will allow users accessibility of Microsoft’s unified portfolio of phones, tablets, PCs and Microsoft software,” said Tony Navin, senior vice-president, electronics and home, Snapdeal.
Interestingly, the store on Snapdeal’s platform allows Microsoft to manage product selection, promotions and launches as per the need and based on the analytics shared by Snapdeal.
“The consumers are increasingly going online to shop for a number of things, including mobiles, tablets, laptops and software. We, therefore, see an opportunity in delivering Microsoft products and services through our online store.
Our latest store on Snapdeal will help us reach out to more customers,” said Sharlin Thayil, Group OEM director, Microsoft India.
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