Amazon India trolls Flipkart by buying bigbillionday.com domain

Clearly, Flipkart's Big Billion Day did not turn to be the bonanza online sale that it hoped it would be. It was riddled with problems, and now Amazon is cashing on the bad publicity that Flipkart is receiving. In an attempt to troll Flipkart, Amazon has bought the bigbillionday.com domain, which is now redirecting to Amazon's India homepage.

The online retail battle is on in India and it is fierce. Flipkart and Amazon over the past few months have been trading blows.

In the lead up to Jeff Bezos' visit to India Flipkart took trolling to another level by having bombastic hoarding for the Big Billion Day sale on the routes of the Delhi and Bangalore International Airports. This meant that Flipkart's hoardings were the first things Bezos saw when he landed in India while he was travelling from the airport.

This form of trolling is not restricted to Flipkart and Amazon as even Snapdeal trolled Flipkart as it took its big ad on the Times of India. It claimed sales like the Big Billion Day were all in a regular days work for it.