NEW DELHI: Early last month, when Flipkart was heavily promoting its largest single-day sale, rival Amazon India was busy courting online discount coupon-sellers, price-comparison websites, cash-back companies and other so-called affiliate networks to help drive traffic to its own site.
Amazon raised commissions by as much as 50% to affiliates two days before Flipkart's Big Billion Day sale. It then bumped them up again on the day of the sale itself, October 6.
Online retailers lure customers by offering the cheapest price tags. But rising competition means rivals are trying to ensure that they have an advantage on all possible battle fronts.
Amazon raised commissions by as much as 50% to affiliates two days before Flipkart's Big Billion Day sale. It then bumped them up again on the day of the sale itself, October 6.
Online retailers lure customers by offering the cheapest price tags. But rising competition means rivals are trying to ensure that they have an advantage on all possible battle fronts.
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