Electronic commerce in India is forecasted to reach 6 billion dollars, taking a huge jump of 70 % from previous 3.5 billion dollars.
Praveen Sengar, research director at Gartner, said digital commerce in the country is still at a nascent stage, representing less than 4 % of the total retail market, but it is one of the fastest growing e-commerce markets in the Asia-Pacific region, Enterprise Innovation reported.
Sengar added that B2C e-commerce leads the market in India, while B2B is limited to organizations that drive online channels to integrate with their partners and distributors.
The market research firm Gartner Inc. said mobile commerce is also increasing traction and marketplaces, consumer product goods, and food and beverages companies have taken notice and started investing in mobile commerce.
Currently, less than 5 % of total digital commerce happens through mobile, but Gartner believes it will help organization skip the desktop wave with increasing penetration of affordable smart devices with connectivity and a rapidly growing ecosystem to engage customers on mobile.
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