Wednesday 2 September 2015

eBay partners with Best Deal TV to sell celebrity endorsed products

Home shopping channel Best Deal TV entered into a partnership with online marketplace eBay enabling Best Deal TV to make use of the ecommerce player's Cross Border Trade Business to sell celebrity endorsed products, the company said in a press release.

"Since our launch we have been getting a lot of interest from Indians residing internationally, wanting to buy our exclusive celebrity products. The collaboration with eBay India will help us service those and many other Bollywood loving customers worldwide," said Raj Kundra, CEO of Best Deal TV.

Facilitated by the partnership, Best Deal TV will list 2000 SKUs across categories like home, fashion and lifestyle via its store on eBay. These products will be listed on three eBay platforms, namely: www.ebay.com, www.ebay.co.uk, and www.ebay.com.au targeting customers in USA, UK and Australia respectively.

Speaking on the occasion, Latif Nathani, Vice President and Managing Director of eBay India, said, "eBay India's CBT business today provides 20,000 entrepreneurs an opportunity to export to global audiences. The partnership with Best Deal TV will enable us to offer credible and celebrity endorsed products to audiences across three countries."

According to Nathani, eBay plans to expand the offering of Best Deal TV to 17 countries in the next six months.

Celebrity endorsed products in the likes of Shilpa Shetty's designer slim jeans, Farah Khan's air loc containers, Bipasha Basu's suggested air fryers and Sanjeev Kapoor's cookware collection are will be sold through the online platform.

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