Put details of executives online or face action, e-commerce companies told

 

NEW DELHI: The consumer affairs ministry has cautioned e-commerce companies of action if they don’t put out the details and contact numbers of their executives on their portals/platforms to address consumer grievances.

In a recent circular, the ministry said the Central Consumer Protection Authority (CCPA) has come to know that some e-commerce entities are not displaying details of sellers, mandated as per the Consumer Protection (E-commerce) Rules, 2020, on their platform.

The circular said, “Any person found violating the rules may face action under the Act, if, after investigation, the central authority has reason to believe that the practices are found unfair and prejudicial to consumers' interest. Hence, industry associations are hereby requested to give wide publicity to the provisions of the ibid rules and to impress upon their members to ensure compliance of the rules to ensure adequate redressal mechanism is accessible to consumers while purchasing goods or services using e-commerce.”