Wednesday 20 September 2017

Personalisation – Flipkart’s mantra for Big Billion Days?

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Over the years, Flipkart’s Big Billion Days sale event has become bigger (and more successful as per the ecommerce player) each year. Starting tomorrow, until 24th September, online shoppers will be tempted with offers and promotions by the etailer.
“Over the years, Big Billion Days sale has emerged as the name synonymous with festive shopping in the country, bringing more and more Indians to shop online. Fashion is one of the biggest categories which will drive more than 60% of all sales during this event,” Rishi Vasudeva, Head of Fashion & Lifestyle at Flipkart, told IANS.

Fashion, as always, the centre of attention

Fashion product category always attracts the maximum sales in ecommerce. According to a Flipkart official, the category is expected to bring in 60% of sales during Big Billion Days (BBD). A 17x increase in sales is expected on the first day itself, when compared to the other days.
“In a run up to festive season, Flipkart Fashion has significantly scaled selection topped with exclusive ranges from popular brands, crazy deals and countless choices,” Vasudeva added.

Personalisation to attract more customers

No doubt, scaling up is the point of such sale events. Flipkart will introduce personalization, wherein specific products and offers will be directed at customers to improve their shopping experience.
“It is a culmination of inventions through the year. This event is about scale and that makes it challenging and nerve-wracking,” said Ram Papatla, vice-president of product management.
In this year itself, Flipkart has been testing some new features to grab the attention of customers:
  • Audience targeting
  • ‘Buy now and pay later’ offers
  • Instalments for debit card purchases
  • Various EMI options

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