The year 2020 will be one of major change for Indian online retail. Growth is the main expectation whether it is ecommerce fashion curators, online grocers, online sellers or online shopping in general. The same is with online furniture company Pepperfry.
The top online furniture and home products etailer is pushing its offline network further through exclusive units. This is all part of its strategy to meet its sales turnover goal of exceeding its present Rs.1000 crore sale by Rs.5000 crore in 2020.
Pepperfry CEO and founder Ambareesh Murty said, “We have grown four times over the previous year and we account for 65 per cent share of the online furniture market in the country.”
The expansion plan
Building seller base with experts
Pepperfry has more than 10,000 sellers. But, the ecommerce company wants to onboard craftsmen from Kerala like coir manufacturers. The etailer is also thinking of expanding its product portfolio.
“We plan to sell flooring materials soon,” Murty said.
More exclusive units
The number of exclusive units it calls studios will also increase. These studios offer customers a physical feel of products and expert advice. These physical studios help improve Pepperfry’s visibility in offline retail. Currently, it has 21 studios with a brand new one at Kochi.
According to the Pepperfry CEO, “We plan to raise the number of studios to 50 by the end of this fiscal through owned and on franchisee basis.”
Expansion in smaller towns
Once it is satisfied with its offline network in metros, Pepperfry will move into smaller towns for a wider reach. After Kochi, it will enter Coimbatore, Vizag in South India. South India is the biggest market for the online store, claimed Murty, with Bangalore being the first city with the highest demand, followed by Chennai and then Kochi.
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