Wednesday 8 April 2015

Godrej Nature's Basket's new e-comm platform takes off in Mumbai, Delhi

Gourmet retailer Godrej Nature's Basket has announced the launch of an enhanced ecommerce platform offering a variety of new features for ease in online shopping, including a three-hour delivery promise. A unique hub and spoke delivery model through its flagship stores is being offered initially in Mumbai and Delhi and will soon be rolled out to other cities as well.

Tanya Dubash, Executive Director and Chief Brand Officer, Godrej group said, “One of the strategic pillars of achieving a full potential plan for Godrej Nature’s Basket is to have a world class integrated ecommerce platform which will significantly enhance the omni channel experience that we wish to provide our customer with. We are confident that our offering will redefine the standards of online shopping in the food and grocery segment and make food shopping a finer and brighter experience for the ever evolving Indian consumer."

Mohit Khattar, MD, Godrej Nature’s Basket said, “Our unmatched proposition of delivery within three hours of placing an order would be a first-of-its kind in the industry. We expect an exponential rise in traffic and conversions rates that can lead to about 10X growth in our online business revenues.” 

Godrej Nature’s Basket is the first-mover among brick and mortar retailers to bet big online when it started retailing through its website two years ago. The brand recently partnered with increasing its reach to 5,000 plus cities. The chain offers a wide and exclusive range of gourmet products in the country, including the most exotic fresh fruits & vegetables, international cheese and cold cuts, bakery products, ice creams, desserts, fresh made-to-order party snacks, patisserie, frozen veg and non-veg ready to cook/ serve range and much more.

Started in 2005 as a single fresh food store, it has today morphed into an omni channel gourmet retail chain with 33 premium stores strategically located at high street locations in Mumbai, New Delhi, Pune, Bangalore and Hyderabad and a growing presence in online and phone ordering channels.

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