Flipkart launches new home styling solutions category

Aiming to be the destination for end-to-end home styling solutions, Flipkart announced the launch of its home category today, which will offer a range of national and international brands at ‘great prices’.

Flipkart, India’s largest e-commerce marketplace with over 5 lakh products and 1,000+ brands , says this category will offer a comprehensive selection under furnishing, décor, lighting, household items and DIY tools to customers.

Flipkart will provide an avenue for artisans and entrepreneurs in the home space to reach out to a wider audience base with a huge range of new-age, contemporary and ethnic products.

What is on offer?
Exclusive introductory offers on top of the line brands like Bombay Dyeing, Portico, Bosch, Prestige, Hawkins, Philips, Eveready etc.
Range of items like furnishing, glassware, marble items, cotton and steel/bronze products
Authentic and high-quality products directly from manufactures in different regions – Jaipur, Salem, Tirupur to name a few

Ankit Nagori, SVP- Marketplace, Flipkart said, “Currently the online home market stands at Rs 1,400 crore – and this is one of the categories that has a lot of potential, but has been largely untapped by e-commerce players. We intend to be the ultimate destination for home product shoppers, offering buyers a unique shopping experience, enabling them to browse, compare, review and make purchases effortlessly.”

Leveraging Flipkart’s logistics, sellers will be able to reach to all parts of India and customers will be able to get authentic products from every region in India.

Ankit further added, “We will be introducing additional products in this category very soon which will enable us to further expand our offerings to our customer base. Backed by our superior supply chain capability, we are positive that we will transform the way shoppers indulge in this category.”