Friday, 24 September 2021

Amazon India to host 'Great Indian Festival 2021' from Oct 4

Amazon India on Friday said it will kick off its festive season sale - The Great Indian Festival (GIF) - from October 4, that will see participation from lakhs of small sellers, including over 75,000 local shops. "This year's Great Indian Festival is a celebration of the resilience of local shops and small and medium sellers. We are humbled by their spirit and delighted with the opportunity to partner and enable their growth, especially in view of recent challenges owing to the pandemic," Amazon India Vice President Manish Tiwary told reporters.

He added that the company continues to innovate and offer the widest selection, value and convenience, while ensuring fast delivery as customers gear up for the festive season.

Amazon India has over 8.5 lakh sellers on its marketplace.

Festive season sees players holding multiple sale events, timed around Dussehra and Diwali.

Rival, Flipkart will host its annual 'The Big Billion Days' sale from October 7-12 this year. Amazon's GIF, however, will be a month-long event.

GIF 2021 will include over 1,000 new product launches from brands such as Samsung, OnePlus, Xiaomi, Levi's, Adidas, American Tourister, Pedigree and others.

The event will also include products from Amazon sellers under various programs like Amazon Launchpad, Amazon Saheli and Amazon Karigar.

Tiwary cited a recent study commissioned by the company and conducted by Nielsen to state that sellers on are optimistic about this festive season, and that 98 per cent of the surveyed sellers said technology adoption and e-commerce have positively impacted their business.

E-commerce companies see a large chunk of their business coming in during the festive sales and they make significant investments ahead of time to ramp up their capacity and add features to be able to handle the spike in orders, while ensuring a smooth experience for shoppers and sellers.

According to consulting firm RedSeer, e-commerce platforms are expected to potentially clock over USD 9 billion gross GMV (Gross Merchandise Value) during the festive season this year as against USD 7.4 billion last year - a growth of 23 per cent.

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