The intense rivalry betweenAmazonandFlipkarthas seeped into product categories as opposed to the overall marketplace supremacy. The etailers are fighting for dominance in each segments and business verticals.
Flipkart believes that they lead in the smartphones segment
Mobile phones are the most popular items on online marketplaces and amajor chunk of Flipkart’s salescomes from the sale of smartphones. During its anniversary special Big 10 sale,Flipkart fulfilledmobile phone orders worth Rs. 800 – Rs. 1000 crore. On day one, the ecommerce biggie sold over 7 lakh smartphones!
As a result, Flipkart maintains thatthey are the category leaderas far as smartphones are concerned. The etailer stated that nearly 27-28% of the market is in their hands. And they plan to increase their share by launching exclusive handsets.
The marketplace’s senior director and head of mobile phones Ayyappan Raverred,
“Smartphones is one of the biggest category for us and we will continue our focus on this. In July alone, we have launched three exclusive models on the platform including Motorola, Panasonic and Samsung.”
Accordingto market research firm Counterpoint, Flipkart accounted for 57% of the online smartphone sales during January-March quarter, whereas Amazon had 27%.
Amazon witnesses growth in watches category
Flipkart has smartphones in its kitty. But Amazon is looking to lead in another ‘smart’ category. The US-based ecommerce giant recently announced that theirwatches category is growingat jet speed. Smart-watches are flying off the digital shelf as customers are splurging on premium brands without restraint.
Key insights shared by Amazon are:
The watch category has grown by 160% in 2017
Year-on-year (YoY) growth is 200%
Premium watches are selling better than non-premium brands
Top premium brands are growing by an impressive 250% and above, including brands like Emporio Armani, Skagen, Fossil, Citizen & Casio
Metallic watches like Gunmetal and Titanium are gaining the most momentum in premium watches
Demand for smart watches from fashion brands is increasing at a rapid pace
Bengaluru contributes the most to the sale of premium watches on Amazon, followed by Delhi and Mumbai
“We have built a strong foothold in the fashion smart-watches category by launching smart-watch brands like Fossil Q, Michael Kors Access etc. This has helped us increase our selection by over 5x YOY giving customers across tier-2 & tier-3 cities easy access to Fashion smart-watches.”