The last time IOS checked up on Craftsvilla, we found out that the online retail portal was dabbling into the ethnic snacks and sweet business by acquiring the food start up Place of Origin. This time the etailer has partnered with Co-optex, the Tamil Nadu Handloom Weavers’ Co-operative Society).
A mutually beneficial association
The new partnership between Craftsvilla and Co-optex is meant to help support talented weavers and handlooms in Tamil Nadu. This association will allow the ethnic etailer to support and promote Tamil crafts and art forms throughout the country.
“It gives us great pleasure to join hands with Craftsvilla. This association has opened up numerous opportunities and a chance to connect with consumers from across the world. We offer authentic handloom products and this combined with Craftsvilla’s focus to support artisans and crafts of India, we are sure to achieve great milestones in the future,” said the managing director of Co-optex, T.N. Venkatesh I.A.S.
With Co-optex authentic handloom products on Craftsvilla, there will be a wider range of ethnic goods for consumers to choose from. It will boost the categories of silk, cotton and organic sarees and home furnishing.
By partnering with Co-optex, the etailer’s handlooms portfolio which presently offers Pochampalli Silk, Ikat, Banarasi, Tussar and Jamdani handlooms, will expand.
“Craftsvilla is deeply committed to development of artisans in India and disruptively change artisanal supply chain from origin to consumption. We believe we can unwrap billions of dollar of business value to artisans across India by interventions across design, quality, big scale manufacturing and logistics. We have identified close to ten major clusters in India which we will develop for our ethnic supply. Co-optex will play a very crucial role for development of our cluster in Tamil Nadu for handloom products. We are very excited to partner with them to produce ‘Make in India’ products for global consumers,” said the co-founder of Craftsvilla, Manoj Gupta.
Craftsvilla is looking at achieving profitability by next year and small efforts like this could help it complete its goals quicker.
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