New Delhi-based online marketplace Snapdeal revised its returns policy this month. And the changes have paid off as the etailer’s refund and reverse pick-up process is quicker than rivals Flipkart and Amazon, as per Shopper & Channel Marketing Company ChannelPlay’s report.
ChannelPlay studied the three ecommerce leaders’ orders placed between May and June 2016. The biggies’ refund, replacement and reverse pick-up process for apparels, electronics and home décor across 20 cities were scanned before declaring Snapdeal as the fastest.
Flipkart and Amazon take 2.9 days and 4.5 days to deposit refund amount, respectively. On the other hand, Snapdeal takes 2.3 days. As for the reverse pick-up time, Amazon takes 33.6 hours, and Flipkart 31.2 hours. Snapdeal takes the least time – 26.4 hours, to arrange for a pick-up.
Snapdeal wants to ace the race for the fastest etailer
In May this year, IOS reported about Snapdeal outplaying Flipkart and Amazon by becoming the fastest delivering ecommerce player in India.
It’s mostly Flipkart or Amazon that dominate the Indian ecommerce market. Kunal Bahl’s company is losing market share, which has led to speculations about the marketplace nearing its end.
But Snapdeal has upped its game by acquiring companies, reducing discounts and improving logistics & technology.
The menace of returns on marketplaces
High returns and refund rate in ecommerce is a huge cause of concern for online sellers and marketplaces. The growing population of fake buyers is further fuelling high returns. This is why ecommerce leaders from Flipkart, Snapdeal to Ebay are altering returns and refund policies.
Is there a simple solution to this problem? Is reducing the returns time-range enough? Or will it simply add pressure on sellers to process returns and refund faster?
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