Amazon focused on app, claims 65% of traffic comes from tier 2,3 cities

Ecommerce bellwether Amazon maintains that there is a steady increase in the number of customers shopping through the app. Amit Agarwal, VP of Amazon India says,

“We are focussed on a light app, low page loading rates and payments to continually enhance customer experience. Today all our development and innovation is app first, and it will continue to be our flagship experience.”

Agarwal also points out that a steep 65% of the company’s traffic comes from India’s Tier 2 and 3 cities. He attributes this to the all-encompassing power of ecommerce.

Sales soar during festivals

The 2015 festive sale was an exceptional time for Amazon, says Agarwal.

“The demand was unprecedented. This was our biggest ever sale event in the history of Amazon.in. It was the biggest in terms of revenues, unit sales, traffic and new customers. It was four times bigger than the previous Diwali,” he gushes, “On an average; sellers saw a three to five times growth in business.

While conceding that Indian ecommerce is still in the early stages, Agarwal says that India is Amazon’s largest market, second only its home ground US. The company will continue to ‘invest aggressively’ in India.

“We are invested in India for the long term,” Agarwal assures.

Amazon is also working on its initiative, ‘Amazon Now’, its grocery delivery arm. The company has partnered with local kirana stores to deliver home needs to shoppers.

Clearly, Amazon has a well thought out strategy for India.