While convenience and discounts have lured millions of Indian
consumers to online retail, it now seems buyers are now increasingly
opting for ‘anytime anywhere’ shopping through mobile phones. This
reflects in the fact that mobile applications (apps) of e-commerce companies are among the most downloaded in the country.
According to an analysis of downloads by consumers through FreePaisa, a
reward application, 55 per cent of the 850,000 app downloads were those
related to online shopping. The brands that saw the highest number of
downloads were of Jabong, PayTM, Flipkart, and Makemytrip.
FreePaisa is a mobile app that offers rewards to subscribers, primarily
in the form of mobile recharge, for downloading and trying mobile apps
through its platform. It allows marketers to promote their apps and get
connected to consumers. Developed by a Bengaluru-based start-up, Vavia
Technologies, the FreePaisa app has over 100,000 monthly active users.
Users in Maharashtra and Delhi download the most apps from FreePaisa, followed by those from Gujarat, Rajasthan and Karnataka.
Besides e-commerce, utility-related apps like mobile booking providers,
traffic information providers and payment-enabling apps are among those
liked by users. FreePaisa saw a high number of downloads of Traffline
and BillBachao.
While games are also a favourite among mobile users, these generate a
mixed response, depending on the size of apps. Users tend to avoid
downloading those that are bigger in size.
According to the analysis, an average active mobile user downloads two-three apps every day.
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