Wednesday 8 January 2014

'The NaMo Store' opens, to sell merchandise inspired by Narendra Modi online

A new online store dubbed 'The NaMo Store' is now selling merchandise inspired by Narendra Modi, the BJP's prime ministerial candidate.

The NaMo Store includes products like T-shirts; stationary material including desk organisers (paperweight, reminder pad, pen-stand and notebooks), and pen-drives. According to Live Mint, there are plans to launch physical stores in major cities and that the first brick and mortar store would be in Ahmedabad.
Live Mint cites a team member of the online store, who said, "The NaMo Store will also be launching their own retail stores across different cities in India for wider reach in near future. The stores will be opening in major cities in India."

The online store is from Take India Beyond Merchandising Pvt. Ltd. which describes itself as a "merchandising brand that goes beyond mere profits". Notably, the T-shirts available on The NaMo Store sport slogans, logos and images of Narendra Modi.

In November, a Narendra Modi-inspired game, Modi Run was launched on Android for free. The gameplay of Modi Run is based on the classic Mario series, not the Temple Run series as indicated by the name; here Modi's character is seen beating obstacles and collecting diamonds at various stages. Interestingly, the developer has named the stages after Indian states.

We have also seen Narendra Modi-inspired smartphones that were launched in September this year.
On Wednesday, the Congress party announced that it would create a 'cyber-army' to combat BJP's onslaught on social media. Senior Congress leader, Ahmed Patel confirmed the news, saying, "We will be creating our cyber army to counter the BJP's onslaught on social media which has become important in the run-up to the 2014 general elections."

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